Zella

Zella is an innovative video recording and editing tool designed for Mac and iPhone users who want quick, professional-looking videos without the hassle of complex editing. It captures your screen or camera footage and automatically enhances the video with minimal effort. Its standout feature is Auto-Polish, which, with a single tap, adds captions, removes silences and filler words, zooms in for emphasis, and cleans up voice quality. For more polished content, the Make it Viral feature adds pacing, transitions, sound effects, and background music, making it ideal for social media videos, tutorials, and personal content. Zella's unique approach of handling both recording and editing locally—without uploads, accounts, or subscriptions—appeals to creators seeking privacy and simplicity. The one-time Pro payment unlocks full Mac and iPhone compatibility for lifetime use, offering a cost-effective alternative to recurring subscriptions.