AI Creative Insights by Decode

AI Creative Insights by Decode is an innovative AI-powered tool designed to predict the effectiveness of advertising creatives before they go live. Users can upload a variety of media formats including ads, banners, out-of-home (OOH), and videos, and receive detailed insights into how their audience is likely to respond. The platform offers attention heatmaps that highlight where viewers focus first, second-by-second emotion curves to gauge emotional engagement, and prescriptive suggestions on how to optimize creatives for better performance. Additionally, it allows benchmarking against industry norms, side-by-side comparison of different variants, and detailed persona-level predictions through its Synthetic Audience feature. Developed by Entropik, the team behind Decode, this tool aims to reduce media spend waste by enabling smarter, data-driven creative decisions. Its combination of visual analytics and predictive modeling makes it a valuable asset for marketers, advertisers, and creative teams seeking to maximize their campaign impact with confidence.