That Was AI vs Hugo
Side-by-side comparison of features, pros & cons, pricing, and community votes (2026).
🏆 Hugo leads with 489 upvotes
AI phone support that works like a human, for Shopify brands
That Was AI is an innovative AI-powered phone support solution specifically designed for Shopify brands looking to enhance customer service. It mimics human-like interactions, answering customer calls and performing a wide range of support actions such as updating orders, changing shipping addresses, processing cancellations and refunds, creating support tickets, and transferring calls to human agents when necessary. Its quick setup process allows businesses to implement the system within minutes, making it a practical choice for busy e-commerce teams seeking to streamline customer communication without sacrificing quality. By integrating seamlessly with Shopify, That Was AI offers a scalable, efficient, and cost-effective way to handle high call volumes, improve customer satisfaction, and reduce support workload.
Pros
- Human-like AI interaction providing a natural customer experience
- Quick and easy setup process, minimizing onboarding time
- Automates a wide range of support tasks, reducing manual workload
- Seamless integration with Shopify platforms
- Transfers calls to human agents when necessary for complex issues
Cons
- Limited information on customization options and AI accuracy
- Potential limitations in handling highly complex or nuanced inquiries
- No publicly available pricing details, which could affect budget planning
Best for
- • Handling incoming customer calls for order updates and inquiries
- • Processing cancellations and refund requests automatically
- • Updating shipping addresses and order details on the fly
- • Creating support tickets from customer calls for follow-up
Pricing: Likely operates on a subscription-based model with tiered plans, possibly including a free trial or basic tier, and paid plans starting around a few hundred dollars per month depending on call volume and features.
The AI Agent that doesn't charge 1$ per support ticket
Hugo is an innovative AI-powered support agent designed to streamline customer service operations without the hefty costs associated with traditional support solutions. Built by the creators of Crisp, Hugo aims to offload repetitive support queries, handle conversations, and automate tasks seamlessly, all while maintaining high safety standards. Its end-to-end automation capabilities enable businesses to deliver faster, more consistent support experiences without the fragility of complex workflows or per-resolution fees. Hugo is tailored for companies seeking scalable, cost-effective AI support that integrates smoothly into existing customer communication channels, making it an attractive option for startups and growing enterprises alike. With its production-grade AI, Hugo ensures reliable performance while eliminating the common pitfalls of cheaper, less robust alternatives.
Pros
- Cost-effective with no per-ticket charges, making support scalable and predictable
- End-to-end automation reduces workload on human agents
- Built by a reputable team behind Crisp, ensuring reliability and quality
- Easy integration with existing communication channels
- Focus on safety and data security during automation
Cons
- Limited customization options compared to fully bespoke solutions
- May require initial setup and training to optimize performance
- Features might be less extensive than some enterprise-focused support platforms
Best for
- • Automating common customer support queries to reduce response times
- • Handling onboarding and FAQ interactions autonomously
- • Supporting e-commerce businesses with order status and returns automation
- • Providing instant support for SaaS onboarding and troubleshooting
Pricing: Likely operates on a subscription-based model with tiered plans, potentially offering a free trial or freemium features. Exact pricing details are not publicly specified but are expected to be competitive, focusing on affordability for small to medium-sized businesses without per-ticket fees.