Chloe by Close vs Gro
Side-by-side comparison of features, pros & cons, pricing, and community votes (2026).
🏆 Gro leads with 393 upvotes
AI agent built into your CRM who works leads for you
Chloe by Close is an innovative AI-powered sales assistant seamlessly integrated into the CRM platform. Unlike traditional AI add-ons, Chloe is built directly into Close, functioning as an autonomous sales agent that calls leads, responds to emails, enriches contact data, takes notes, and updates the CRM in real-time. This integration eliminates the need for additional seats, complex setups, or babysitting, allowing sales teams to operate more efficiently and focus on closing deals. Chloe's ability to work across the entire sales cycle, especially through voice interactions, makes her a true force multiplier for sales teams looking to automate routine tasks without sacrificing personalization or immediacy. Designed for sales professionals and teams who want to scale their outreach and engagement effortlessly, Chloe offers a unique blend of automation and human-like interaction, making sales processes smoother and more effective.
Pros
- Seamless integration within the Close CRM, no extra seats or babysitting needed
- Automates repetitive tasks like calling, emailing, and updating records
- Works across the entire sales funnel, providing consistent engagement
- Voice-based interactions enable natural conversations with leads
- Real-time CRM updates ensure data accuracy and follow-up readiness
Cons
- Limited information on pricing structure and plans
- May require adaptation for teams not using Close CRM
- Potentially less customizable than standalone AI tools
Best for
- • Automated lead outreach and follow-up calls
- • Responding to inbound email inquiries automatically
- • Enriching contact profiles with latest data
- • Taking notes during calls and updating CRM entries
Pricing: Likely operates on a subscription-based model integrated into the Close CRM, potentially included as part of the CRM plan or offered as an add-on. Exact pricing details are not specified, but it probably involves tiered plans based on usage or features.
The best way to prospect and sell with AI
Gro is an innovative AI-powered sales platform designed to streamline and enhance prospecting, targeting, outreach, and intent tracking for sales teams. By consolidating a vast live database of over 1 billion contacts with AI-driven propensity scoring and multi-channel automation, Gro transforms overwhelming data into actionable insights. Its unified workflow eliminates the need for multiple fragmented tools or exports, allowing sales teams to focus on high-potential accounts with precision. Suitable for B2B sales organizations seeking to optimize outbound efforts, Gro's end-to-end approach ensures efficiency, accuracy, and better conversion rates. Its emphasis on real-time intent signals and targeted outreach makes it a standout solution for modern sales teams aiming to leverage AI for competitive advantage.
Pros
- Unified platform that consolidates prospecting, targeting, and outreach
- Powered by a massive, live database of over 1 billion contacts
- AI-driven propensity scoring enhances lead quality and prioritization
- Multi-channel automation for outreach via email, LinkedIn, and more
- Real-time intent signals improve targeting accuracy
Cons
- Potentially high cost for smaller teams or startups
- Learning curve associated with a comprehensive sales automation platform
- Limited details on specific integrations and customization options
Best for
- • Identifying high-potential prospects based on AI scoring
- • Automating multi-channel outbound campaigns
- • Tracking buyer intent signals to time outreach effectively
- • Segmenting target accounts for personalized outreach
Pricing: Likely operates on a subscription-based model, possibly with tiered plans based on database access, features, and automation volume. Exact pricing details are not publicly available, but it is expected to be a premium solution aimed at mid to large sales teams.