Chloe by Close vs folk Assistants
Side-by-side comparison of features, pros & cons, pricing, and community votes (2026).
🏆 folk Assistants leads with 347 upvotes

AI agent built into your CRM who works leads for you
Chloe by Close is an innovative AI-powered sales assistant seamlessly integrated into the CRM platform. Unlike traditional AI add-ons, Chloe is built directly into Close, functioning as an autonomous sales agent that calls leads, responds to emails, enriches contact data, takes notes, and updates the CRM in real-time. This integration eliminates the need for additional seats, complex setups, or babysitting, allowing sales teams to operate more efficiently and focus on closing deals. Chloe's ability to work across the entire sales cycle, especially through voice interactions, makes her a true force multiplier for sales teams looking to automate routine tasks without sacrificing personalization or immediacy. Designed for sales professionals and teams who want to scale their outreach and engagement effortlessly, Chloe offers a unique blend of automation and human-like interaction, making sales processes smoother and more effective.
Pros
- Seamless integration within the Close CRM, no extra seats or babysitting needed
- Automates repetitive tasks like calling, emailing, and updating records
- Works across the entire sales funnel, providing consistent engagement
- Voice-based interactions enable natural conversations with leads
- Real-time CRM updates ensure data accuracy and follow-up readiness
Cons
- Limited information on pricing structure and plans
- May require adaptation for teams not using Close CRM
- Potentially less customizable than standalone AI tools
Best for
- • Automated lead outreach and follow-up calls
- • Responding to inbound email inquiries automatically
- • Enriching contact profiles with latest data
- • Taking notes during calls and updating CRM entries
Pricing: Likely operates on a subscription-based model integrated into the Close CRM, potentially included as part of the CRM plan or offered as an add-on. Exact pricing details are not specified, but it probably involves tiered plans based on usage or features.

Sales Assistants working 24/7 to help you close more deals
Folk Assistants is an innovative AI-powered sales tool designed to work around the clock, helping sales teams close more deals efficiently. By proactively integrating with your CRM, Folk Assistants automates key sales activities such as researching target companies, sending outreach emails, summarizing ongoing deals, and identifying follow-up opportunities. Its automation reduces manual workload and ensures no lead is overlooked, making it ideal for sales professionals looking to scale their outreach without extra effort. What sets Folk Assistants apart is its ability to seamlessly take action based on CRM data, providing real-time support and insights that help teams stay ahead in competitive markets. The tool’s proactive approach and AI-driven intelligence make it a valuable addition for businesses aiming to optimize their sales processes and improve conversion rates.
Pros
- Automates repetitive sales tasks, saving time
- Proactive CRM integration and action-taking
- Researches companies and drafts outreach emails automatically
- Recaps ongoing deals and highlights follow-up needs
- Available 24/7, ensuring continuous sales support
Cons
- May require initial setup and CRM integration effort
- Limited details on specific pricing tiers
- Dependent on quality of CRM data for optimal performance
Best for
- • Automating outreach email campaigns to new leads
- • Researching prospects to personalize sales pitches
- • Tracking and recapping ongoing deals for better pipeline management
- • Identifying which leads require follow-up actions
Pricing: Likely follows a subscription-based model, possibly with tiered plans depending on features and usage, but specific details are not publicly disclosed. It may offer a free trial or freemium option to test core functionalities.